The Ranch: Double Dipping in Texas Music, Americana, Nashville Country, Etc Angers Fans. But Why?

by: Thomas D. Mooney
Editor-in-Chief

Over the last few weeks, Ft. Worth’s 95.9 The Ranch has come under heavy fire for a change in their battle-tested, fan-approved format. Primarily, the expansion of their playlists has drawn criticism and concern from listeners. Still, several fans and artists have come to the defense of these minor changes citing that expanding what’s considered Ranch-worthy material only expands listeners’ musical palettes.

It’s already been well documented by several other music publications so I’ll save you 10 minutes and get onto why these claims of “going mainstream, etc” are fraudulent at best.

The Ranch you claim to have lost was already expanding those playlists for several years running. They’ve essentially been playing all of the artists deemed unfit for “Texas Radio” for a while now. You didn’t notice until they acknowledged it themselves. There’s certainly some changes, but again, they’re not as massive as a lot of listeners have made them out to be.

A year ago, I listened to several radio stations across the state of Texas from 8am to 8 pm, documenting exactly what they played and when (Lubbock’s 105.3 The Red Dirt Rebel, Amarillo’s 107.1 Armadillo, Austin’s 99.3 KOKE-FM, New Braunfel’s 92.1 KNBT, and Dallas’ 95.3 The Range were the other stations documented). A year later, that Ranch list comes in handy once again.

Earlier this week, I went ahead and documented exactly what they played during the same time slot. If you saw the lists side by side, you wouldn’t know the difference–other than maybe the fact that they’re playing more recent singles a year later.

Here’s some raw numbers.

Number of Songs Played

2016: 144
2017: 140

Number of Individual Artists

2016: 103
2017: 106

Four less songs in an 12-hour block isn’t too alarming. By percentage points, it means they’re technically playing a wider range of artists.

Most Played Artist

2016: Ryan Bingham, Wade Bowen, William Clark Green, Cory Morrow, Reckless Kelly, Mike Ryan, Aubrie Sellers, Shane Smith & The Saints (8 Artists, 3 Plays Each. Technically, Bowen has 5 total plays with Bowen/Randy Rogers collaborations)
2017: Wade Bowen, Hayes Carll, Miranda Lambert, Stoney LaRue, Kacey Musgraves, Willie Nelson (6 Artists, 3 Songs Each)

This is really the key to making the formula work. To get a wider range of artists–more artists–you obviously have to be less top-heavy. It seems minimal, but going from eight artists at three spins each to six artists at three spins is, at the bare minimum two more spins for other artists who weren’t being played that day.

Bowen is the sole artist with three songs played each day. Bingham, Green, Morrow, Reckless Kelly, Carll, LaRue, Musgraves, and Nelson all were played both days as well.

Most Song Played

2016: “Til It Does” Wade Bowen & Randy Rogers, “Rattlesnake,” Dolly Shine,  “Find Us Alone” Dalton Domino, “February Snow” Flatland Cavalry, “The War” Joey Green, “The Flag,” Brandon Jenkins, “Bad Reputation” Mike Ryan, “Light of Day” Aubrie Sellers, “Brace For Impact” Sturgill Simpson,  “All I See Is You” Shane Smith & The Saints, “But You Like Country Music” Sunny Sweeney & Brennen Leigh (11 Songs Twice)
2017: “Make You Mine” High Valley, “Wish You Were Here” Cody Jinks, “We Should Be Friends” Miranda Lambert, “Once” Maren Morris, “Forever Today,” Reckless Kelly (5 Songs Twice)

Depending on what side of the argument you side with, here’s probably your biggest point. You either cite how they’ve varied the playlist by playing half as many songs twice or you cite how artists like High Valley, Miranda Lambert, and Maren Morris–three artists who are more in line with “Mainstream Country”–are taking song spots once claimed by “Independent Texas Music” artists. Again though, I’d at least challenge the notion that all “Independent Texas Music” artists are both A) better and B) don’t have their fair share who sound comparable in sound and style. Is Mike Ryan’s “Bad Reputation” (or “New Hometown” for that matter) really that different from “Mainstream Country”? I’d say no–and that’s not necessarily even a bad thing.

Artists Played Both Days: Bart Crow, Dalton Domino, Steve Earle, Joe Ely, Flatland Cavalry, Radney Foster, Kevin Fowler, William Clark Green, Jack Ingram, Waylon Jennings, Cody Jinks, Cody Johnson, Robert Earl Keen, Stoney LaRue, Lynyrd Skynyrd, Whitey Morgan, Maren Morris, Sean McConnell, James McMurtry, Cory Morrow, Kacey Musgraves, Willie Nelson, Kyle Park, Charlie Robison, Reckless Kelly, Sam Rigs, Billy Joe Shaver, The Steeldrivers, Marty Stuart, Sunny Sweeney, Randy Rogers Band, Sturgill Simpson, Turnpike Troubadours, Uncle Lucius, Aaron Watson, Whiskey Myers, Zane Williams, Erick Willis, Dwight Yoakam (47)
Songs Played Both Days: “Saturday Night” Wade Bowen, “The Love That We Need” Hayes Carll,  “The Guitar” Guy Clark, “All Just To Get To You” Joe Ely, “February Snow” Flatland Cavalry, “Rose in Paradise” Waylon Jennings, “Call Me the Breeze” Lynryd Skynryd, “Lie Baby Lie” Sean McConnell, “Drink One More Round” Cory Morrow, “New Year’s Day” Charlie Robison, “Too Late For Goodbye” Randy Rogers Band, “Brace For Impact” Sturgill Simpson, “Keep the Wolves Away” Uncle Lucius, “Floodgate” Erick Willis (14)

If anything, I think you could even argue that The Ranch is keeping right on line to a fault. Two random days in March roughly a year apart have 14 songs played both days. You have 47 artists who were played both days–which, makes sense. 14 of the same songs is surprising though. That means 114 artists were played on one of the two days–a list that includes the likes of Cross Canadian Ragweed, The Great Divide, Jason Eady, Chris Knight, Jason Isbell, Ray Wylie Hubbard, Quaker City Night Hawks, Shane Smith & The Saints, Grady Spencer & The Work, Pat Green, John Moreland, John Fullbright, Luke Wade, and Lyle Lovett–all seem to be in line with what the majority of fans want. Choose another day and it could be any of those 114 who made the list of played both days.

Now, let’s break it down further by genre. Note: I’m not here to argue the semantics of why Rodney Parker & 50 Peso Reward is actually just Americana. I’d agree for the most part, but we’re going with what the average listener would probably classify them as.

Classic Country/Neo-Traditional

2016: Waylon Jennings, Dwight Yoakam, Willie Nelson, Hal Ketchum, Radney Foster, Marty Stuart (6)
2017: Johnny Lee, Gary Allan, Waylon Jennings, Willie Nelson, Tom T. Hall, John Anderson, Hank Williams Jr, Sammy Kershaw, Johnny Cash, Mac Davis, Jerry Reed, Merle Haggard, George Strait, Johnny Paycheck, Dwight Yoakam, Marty Stuart, Chris LeDoux, Johnny Cash, Rosanne Cash, Clint Black (20)

Top 40 Country

2016: Aubrie Sellers, Kacey Musgraves, Ashley Monroe, Maren Morris (4)
2017: Miranda Lambert, Kacey Musgraves, Jamey Johnson, Easton Corbin, Chris Stapleton, Zac Brown Band, Sundance Head, High Valley, Maren Morris, Aaron Lewis (10)

Rock & Roll

2016: Lynyrd Skynyrd (1)
2017: Bruce Springsteen, Rolling Stones, Van Morrison, Lynyrd Skynyrd, The Georgia Satellites, Tom Petty, Eagles, Janis Joplin (8)

These seem to be the most hotly debated points of interest. The jumps from six to 20, four to 10, and one to eight in Classic Country/Neo-Traditional, Top 40 Country, and Rock & Roll are incredibly massive. Artists like Willie Nelson, Waylon Jennings, George Strait, Mac Davis, could just as easily been classified as Texas Music Classic. The additions of Easton Corbin, Sundance Head, Zac Brown Band, High Valley, and Aaron Lewis are the most egregious of the bunch. But again, there’s some comparable artists within Texas Country.

Texas/Red Dirt Classic

2016: Guy Clark, Gary P. Nunn, Ray Wylie Hubbard, The Great Divide, Steve Earle, Jerry Jeff Walker, Slaid Cleaves, Joe Ely, Robert Earl Keen, Mike McClure, Billy Joe Shaver, Cross Canadian Ragweed, Cooder Graw (13)
2017: Guy Clark, Rodney Crowell, Radney Foster, Billy Joe Shaver, Lyle Lovett, Robert Earl Keen, Joe Ely, Steve Earle, Slaid Cleaves (9)

Americana

2016: Sturgill Simpson, Parker Millsap, Uncle Lucius, Ryan Bingham, Whitey Morgan, Chris Knight, Hayes Carll, American Aquarium, The Steeldrivers, Justin Townes Earle, Chris King, Dale Watson, David Ramirez, Owen Temple, Jason Isbell, Carter Sampson, James McMurtry, John Moreland, K. Phillips, Quaker City Night Hawks, Courtney Patton, Charlie Stout, No Dry County, Walt Wilkins (24)
2017: James McMurtry, Shooter Jennings, Sturgill Simpson, John Fullbright, Lucinda Williams, Hayes Carll, Brent Cobb, Whitey Morgan, John Moreland, Ryan Bingham, Paul Thorn, The Steeldrivers, Luke Wade, Alison Krauss, Paul Cauthen, Luke Bell, Uncle Tupelo, Punch Brothers, Bonnie Bishop, Uncle Lucius, BJ Barham (21)

These seem to be pretty on line with each other. 13 to 9 and 24 to 21 aren’t really eve worth mentioning. Nothing to complain about.

Texas Country/Red Dirt

2016: Wade Bowen, Mark McKinney, Sean McConnell, Flatland Cavalry, Damn Quails, Randy Rogers Band, Zane Williams, Reckless Kelly, Mike Ryan, Grady Spencer & The Work, Shane Smith & The Saints, Cody Canada & The Departed, Mike Stanley, Jamie Richards, William Clark Green, Stoney LaRue, Bart Crow, Brandon Jenkins, Kyle Park, Erick Willis, Cory Morrow, Whiskey Myers, Wade Bowen & Randy Rogers, Houston Marchman, Cody Johnson, Prophets & Outlaws, Sunny Sweeney & Brennen Leigh, Dirty River Boys, Dolly Shine, Turnpike Troubadours, Cameran Nelson, Josh Grider, Mike & The Moonpies, Jack Ingram, Sam Riggs, Adam Hood, Phil Hamilton, Jason Boland & The Stragglers, Dalton Domino, John D. Hale, Max Stalling, Michael Padgett, Austin Allsup, Cody Jinks, John Baumann, Charlie Robison, Ryan Beaver, Micky & The Motorcars, Joey Green, Rodney Parker & 50 Peso Reward, Kevin Fowler, No Justice, Thieving Birds, Six Market Blvd (54)
2017: Zane Williams, Stoney LaRue, Pat Green, Aaron Watson, Flatland Cavalry, Randy Rogers Band, Wade Bowen, Green River Ordinance, Kevin Fowler, Cody Jinks, Charlie Robison, Midnight River Choir, Reckless Kelly, Sean McConnell, Turnpike Troubadours, Kyle Park, Sunny Sweeney, Bleu Edmondson, Eli Young Band, Josh Abbott Band, Troy Cartwright, Whiskey Myers, Jack Ingram, Roger Creager, Cody Johnson, Sam Riggs, Casey Donahew, Bart Crow, Statesboro Revue, Jason Boland & The Stragglers, Erick Willis, Jason Eady, Dalton Domino, Cory Morrow, Parker McCollum, Austin Allsup, William Clark Green, Brandon Rhyder (38)

Going from 54 to 38 a 16 song swing. I admit, it’s pretty large. You can pretty much contribute that to the additions of Classic Country and Neo-Traditional artists like Johnny Cash, Merle Haggard, Clint Black, Tom T. Hall, Johnny Paycheck,  Gary Allan, etc are really the artists take those spots. Rock & Roll classics like Bruce Springsteen, Van Morrison, and the Eagles take a handful. And yes, Easton Corbin, Zac Brown Band, and Aaron Lewis from the Top 40 Country take a few.

But you should also be reminded that some of those spots are taken not by necessarily replacing those Texas Country artists, but rather, taking some of their double (and triple) spins.

And again, you must keep in mind that these are just two random day selections. There’s an argument to be made that any of the artists “added” were there all along. Of course, the data here does suggest that you–the listener–is getting plenty of Texas Country, but just at a slower rate.

I’d argue that Texas Music as a whole will be benefited by this gradual shift. It means Texas artists aren’t being graded on a curve anymore. Playing the best songs available overall means you can’t just be from Texas and decent to get played. So many radio stations pride themselves on being strictly Texas Country and Red Dirt. But then they play mediocre and lower rung artists and songs. It waters down the product and honestly makes Texas Music look top-heavy and amateur by comparison. The notion that being from Texas makes you a more qualified artist is a ridiculous, silly, and sad narrative that so many have fallen into and bought. Stop.

And even though I’m not the largest fan of some of the artists added–Sundance Head, Easton Corbin, Zac Brown Band, Aaron Lewis (Seriously. This is the only one I really wince at)–those songs aren’t bad. At minimum, they’re on par with some of the “best” that Texas seems to offer.

It seems to me that 1) The changes are small. They were already playing a good chunk of what people are railing against for years. 2) Even with the small tweaks, it’s for the better. Better songs being played is always the right answer.

For more on the shift of what Texas Country/Red Dirt Music is, read our January and February Exchanges.

Below, are the two logs in play order. (And for asking, it’s fairly simple to log these without sitting for 12 straight hours listening to the radio.)

March/2016 8AM-8PM
Saturday Night Wade Bowen
Brace for Impact Sturgill Simpson
Sunshine Mark McKinney
Novacaine Sean McConnell
February Snow Flatland Cavalry
Midnight Swagger The Damn Quails
Too Late for Goodbye Randy Rogers Band
She Is Zane Williams
Pining Parker Millsap
Light of Day Aubrie Sellers
Best Forever Yet Reckless Kelly
Bad Reputation Mike Ryan
Things to Do Grady Spencer & The Work
All I See Is You Shane Smith & The Saints
Skyline Radio Cody Canada & The Departed
Miss Her Mike Stanley
Any Way You Want Me To Jamie Richards
Sticks & Stones William Clark Green
Us Time Stoney LaRue
Rose in Paradise Waylon Jennings
Dear Music Bart Crow
The Flag Brandon Jenkins
What Goes Around Comes Around Kyle Park
The Guitar Guy Clark
What Did You Expect Erick Willis
Wichita Falls Houston Marchman
21 Days Cory Morrow
The War Joey Green
Road of Life Whiskey Myers
War of Art Courtney Patton
Til it Does Wade Bowen & Randy Rogers
Too Many Nights in a Roadhouse Gary P. Nunn
Keep the Wolves Away Uncle Lucius
Me and My Kind Cody Johnson
I See Stars Charlie Stout
Soul Shop Prophets & Outlaws
Honky Tonk Man Dwight Yoakam
Outdrink the Truth Walt Wilkins
But You Like Country Music Sunny Sweeney & Brennen Leigh
Boom Town Dirty River Boys
Crazy Eddie’s Last Hurrah Reckless Kelly
Losing Ground Aubrie Sellers
Red Headed Stranger Willie Nelson
Southside of Heaven Ryan Bingham
Rattlesnake Dolly Shine
Count My Blessings Ray Wylie Hubbard
Goin’ Down Rocking Whitey Morgan & The 78s
Every Girl Turnpike Troubadours
The Little W’re Living On Cameran Nelson
Sweet Loreen Hal Ketchum
Smallest Town on Earth Josh Grider
Putting it Down Mike & The Moonpies
Cry Lonely Cross Canadian Ragweed
The Jealous Kind Chris Knight
The Love That We Need Hayes Carll
Nobody’s Fool Wade Bowen
Call Me The Breeze Lynyrd Skynryd
Losing Side of Twenty-Five American Aquarium
Until It’s Gone Radney Foster
Dance the Night Away Shane Smith & The Saints
Til the Wheels Fall Off No Dry County
Never Could The Great Divide
Pablo & Maria Zane Williams
Fool Jack Ingram
Good Ol’ Boys Club Kacey Musgraves
Hold On and Let Go Sam Riggs
Next Big Thing William Clark Green
The Devil’s Right Hand Steve Earle
Lie Baby Lie Sean McConnell
Flowered Dress Slaid Cleaves
New Deep Ellum Blues Adam Hood
High Time Waylon Jennings
Big News Small Town Phil Hamilton
Ponies Jason Boland & The Stragglers
Won’t Let It Show Mike Ryan
Midnight to Memphis The Steeldrivers
Find Us Alone Dalton Domino
Heartbreaker John D. Hale
I’ve Got Something Max Stalling
Picture on My Wall Jack Ingram & Jerry Jeff Walker
Lungs Dirty River Boys
Brace for Impact Sturgill Simpson
Canopy Michael Padgett
Lone Pine Hill Justin Townes Earle
It’s True Austin Allsup
Roadhouse Gypsy Ryan Bingham
Wrapped Walt Wilkins
Loud and Heavy Cody Jinks
Guns & Knives Grady Spencer & The Work
Borderland Chris King
The Flag Brandon Jenkins
Good Luck N’ Good Truckin’ Tonight Dale Watson
Better Than I Ought to Be Randy Rogers Band
Light of Day Aubrie Sellers
Nobody’s Girl Reckless Kelly
Another Dollar Chris Knight
Worry Me Houston Marchman & The Contraband
Rattlesnake Dolly Shine
Vices John Baumann
Winning Streak Ashley Monroe
Harder to Lie David Ramirez
Songs About Trucks Wade Bowen
All Just to Get to You Joe Ely
Copenhagen Robert Earl Keen
Sympathy William Clark Green
Down Home Country Blues Ray Wylie Hubbard
New Year’s Day Charlie Robison
Find Us Alone Dalton Domino
King of the Road Hayes Carll
Cry Slaid Cleaves
Dark Ryan Beaver
Modelo Mike McClure
My Church Maren Morris
February Snow Flatland Cavalry
Live Oak Jason Isbell
Bloodshot Micky & The Motorcars
Wilder Side Carter Sampson
No Damn Good Jason Boland & The Stragglers
Allnighter Cody Canada & The Departed
You Never Can Tell Owen Temple
Bad Reputation Mike Ryan
Drink One More Round Cory Morrow
All I See Is You Shane Smith & The Saints
The War Joey Green
Heart’s Too Heavy John Moreland
Floodgate Erick Willis
I’m Blue, I’m Lonesome Marty Stuart
Storekeeper James McMurtry
Georgia on a Fast Train Billy Joe Shaver
Moose Lake Michael Padgett
Heart of Breaking Up Cooder Graw
Adventures of You & Me Ryan Bingham
To Dance With You K. Phillips
Guitar Town Steve Earle
Atlantic City Rodney Parker & The 50 Peso Reward
Beat the Machine Quaker City Night Hawks
World Thru a Windshield Cory Morrow
Til It Does Wade Bowen & Randy Rogers
Bring It On Kevin Fowler
Night’s Pay in My Boot Max Stalling
Bend But Don’t Break No Justice
Kentucky Thieving Birds
Silence in Me Six Market Blvd.
But You Like Country Music Sunny Sweeney & Brennen Leigh
 March/2017 8AM-8PM

Hello World Zane Williams
The Guitar Guy Clark
Vice Miranda Lambert
Glory Days Bruce Springsteen
Look at Me Fly Stoney LaRue
Cherokee Fiddle Johnny Lee
Baby Doll Pat Green
The Deed and The Dollar Shooter Jennings
Outta Style Aaron Watson
Smoke Rings in the Dark Gary Allan
February Snow Flatland Cavalry
Down and Out Randy Rogers Band
Follow Your Arrow Kacey Musgraves
Stars on the Water Rodney Crowell
Are You Sure Hank Done it This Way? Waylon Jennings
Beat Me Down Wade Bowen
Flying Green River Ordinance
Long Line of Losers Kevin Fowler
Brace for Impact Sturgill Simpson
The Wall Willie Nelson
Wish You Were Here Cody Jinks
In Color Jamey Johnson
Hard Light of Day Radney Foster
The Year That Clayton Delaney Died Tom T. Hall
You Got to Me James McMurtry
Roll With It Easton Corbin
Dead Flowers Rolling Stones
Too Late for Goodbye Randy Rogers Band
Barlight Charlie Robison
Soul Food Midnight River Choir
Forever Today Reckless Kelly
Traveller Chris Stapleton
Live Forever Billy Joe Shaver
Black Sheep John Anderson
Lie Baby Lie Sean McConnell
Moving John Fullbright
Diamonds & Gasoline Turnpike Troubadours
Trouble Wade Bowen
Women I’ve Never Had Hank Williams Jr
Can’t Let Go Lucinda Williams
Homegrown Zac Brown Band
Somebody’s Trying to Steal My Heart Kyle Park
Natural Forces Lyle Lovett
13 Year’s Sundance Head
From a Table Away Sunny Sweeney
The Love That We Need Hayes Carll
Queen of My Double Wide Trailer Sammy Kershaw
Last Last Time Bleu Edmondson
We Should Be Friends Miranda Lambert
Feet Don’t Touch the Ground Stoney LaRue
Even If It Breaks Your Heart Eli Young Band
Down in the Gulley Brent Cobb
Road Trippin’ Josh Abbott Band
Folsom Prison Blues Johnny Cash
Corpus Christi Bay Robert Earl Keen
My Girl Troy Cartwright
Wave on Wave Pat Green
Texas Forever Kevin Fowler
Me and Paul Willie Nelson
When the Lights Go Out Sam Riggs
Make You Mine High Valley
Saturday Night Wade Bowen
I Ain’t Drunk Whitey Morgan
Into the Mystic Van Morrison
Diamond in My Pocket Cody Johnson
Jayton and Jill Zane Williams
Stone Whiskey Myers
Wherever You Are Jack Ingram
Fun All Wrong Roger Creager
Texas in My Rearview Mirror Mac Davis
All Just to Get To You Joe Ely
Once Maren Morris
I Don’t Like Half the Folks I Love Paul Thorn
Country Roads Ryan Bingham
Call Me the Breeze Lynyrd Skynryd
Cleveland County Blues John Moreland
One Star Flag Casey Donahew
East Bound and Down Jerry Reed
Dandelion  Bart Crow
Broke Down Slaid Cleaves
I Feel Like Hank Williams Tonight Sunny Sweeney
The Dollar Jamey Johnson
Dunken Poet’s Dream Hayes Carll
The Fighting Side of Me Merle Haggard
Fade My Shade of Black Statesboro Revue
Skin & Bones Eli Young Band
If it Hadn’t Been For Love The Steeldrivers
Somewhere Down in Texas Jason Boland & The Stragglers
Keep Your Hands to Yourself The Georgia Satellites
Good Ol’ Boy Steve Earle
Keep It To Yourself Kacey Musgraves
Fool Hearted Memory George Strait
Down in Flames Stoney LaRue
The Runaround Luke Wade
Wish You Were Here Cody Jinks
Missing You Alison Krauss
She’s Like Texas Josh Abbott Band
11 Months and 29 Days Johnny Paycheck
Once Maren Morris
Purple Rain Dwight Yoakam
July in Cheyenne Aaron Watson
Wildflowers Tom Petty
That Ain’t Country Aaron Lewis
Tempted Marty Stuart
Lonely East TX Nights Whiskey Myers
Flood Gate Erick Willis
Forever Today Reckless Kelly
Gravedigger Willie Nelson
The Rose Hotel Robert Earl Keen
Rose in Paradise Waylon Jennings
Why I Left Atlanta Jason Eady
My Old Man Zac Brown Band
Still Drivin’ Paul Cauthen
Earthbound Rodney Crowell
Sometimes Luke Bell
Jesus & Handbags Dalton Domino
Don’t Forget Where You Come From Kyle Park
Nobody to Blame Chris Stapleton
Drink One More Round Cory Morrow
High Above the Water Parker McCollum
Seven Year Ache Rosanne Cash
We Should Be Friends Miranda Lambert
No Sense in Lovin’ Uncle Tupelo
Bad Liver and a Broken Heart Hayes Carll
Peaceful Easy Feeling Eagles
Trains Bonnie Bishop
Bread and Water Ryan Bingham
Life is a Highway Chris LeDoux
Sink or Swim Austin Allsup
Biscuits Kacey Musgraves
Creek Don’t Rise William Clark Green
A Better Man Clint Black
Keep the Wolves Away Uncle Lucius
Make You Mine High Valley
Rye Whiskey Punch Brothers
Me and Bobby McGee Janis Joplin
New Year’s Day Charlie Robison
American Tobacco Company BJ Barham
Hurt Johnny Cash
Rumorville Brandon Rhyder